The participation of Petrokimia Gresik (PG), a member of the PT Pupuk Indonesia (Persero) holding company in the SOEs Marketeers Award 2020 event held by Markplus.Inc., succeed won 2 (two) awards. After going through a rigorous selection process from August to September 2020, PG, which is an agroindustry solution company for sustainable agriculture, won the Silver Winner "The Most Promising Company in Strategic Marketing".
The "Special Mention: Strategic Marketing CMO Of The Year 2020 award was also given by Markplus.Inc to the Operation & Production Director of Petrokimia Gresik, Digna Jatiningsih.
SOEs Marketeers Award 2020 was opened by the Minister of SOE RI, Erick Thohir in a series of Jakarta Marketing Week held by Markplus.Inc. virtually, Wednesday (16/9/2020).
The SOEs Marketeers Award aims to measure the competitiveness of actors in branding and marketing the SOE. This activity was attended by various SOE companies and their subsidiaries. The overall assessment was carried out directly by the judges from Indonesia Marketing Association (IMA). In 2020 this is the 8th SOEs Marketeers Award, with the theme "Seize the New Normal Momentum, New - Next - Post."
On this occasion, the Minister of SOEs, Erick Thohir said, since March 2020 , the Indonesian nation is facing tough challenges, Covid-19. State-owned companies are not only assigned to look to profit, but also given the task of serving by making a real contribution to the life of the nation. SOE is the spearhead that helps the government in dealing with Covid-19.
"SOEs of Indonesia as one of the pillars of Indonesia's development must show creativity, innovation, entrepreneurship and leadership to help overcome the health and economic impacts," said Erick.
According to him, this event could encourage SOEs to boost creativity, innovation, entrepreneurship and leadership to achieve higher SOE performance from year to year. (Hartono)
