Indonesia Wow Brand 2023 Phonska Plus Becomes A Nonsubsidized Fertilizer Most Recommended By Farmers

23 May 2023 15:36 / Corcom of PG / 2723x viewed

Petrokimia Gresik's nonsubsidized fertilizer brand, NPK Phonska Plus became the most recommended brand by consumers in the Indonesian version of Wow Brand 2023 and won Gold Champion for the Nonsubsidized Fertilizer Category. The award was received by the SVP of Petrokimia Gresik Business Partner, Deni Dwiguna Sulaeman representing the Director of Operations and Production of Petrokimia Gresik, Digna Jatiningsih, in Jakarta, recently.

Separately, Digna, Tuesday (23/5) in Gresik, East Java said that Phonska Plus ranks first for the non-subsidized fertilizer category. This award was won by Phonska Plus after MarkPlus. Inc. as the organizer surveyed respondents who are users of non-subsidized fertilizers in various regions in Indonesia.

"This award shows that Phonska Plus is a good quality and credible product, so it is the fertilizer most recommended by farmers among non-subsidized fertilizers outperforming similar products from other companies," said Digna.

Through this product, which was launched in 2017, the company provides non-subsidized NPK fertilizer with a formulation of 15-15-15 and equipped with 2,000 ppm Zinc and 9 percent Sulfur. Through this product, Petrokimia Gresik prioritizes efficient fertilization technology with optimal yields.

" Phonska Plus is a manifestation of Petrokimia Gresik's commitment to an Agro-industrial Solution. From Phonska Plus, Petrokimia Gresik offers solutions to the problem of Zinc deficiency in agricultural land, while offering non-subsidized NPK fertilizer with better quality so that it can improve crop yields and farmers' prosperity," concluded Digna.

Indonesia Wow Brand 2023 is a parade for the most recommended brands for Indonesian consumers. The winner was chosen based on a survey conducted in 2023. Using the concept of MarkPlus WOW Marketing, MarkPlus Insight has surveyed more than 30,000 respondents from various cities in Indonesia. The survey measures the Brand Advocacy Ratio or BAR (ratio between advocacy level and awareness level) of all brands in Indonesia, which MarkPlus, Inc., believes to be a key success factor in brand management.


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