INCLUSIVE AND IMPACTFUL COMMUNICATION: PETROKIMIA GRESIK WINS THREE NATIONAL AWARDS

Petrokimia Gresik, an Agroindustrial Solutions company within the Pupuk Indonesia (Persero) holding company, has achieved national recognition for its commitment to building inclusive and impactful communications for its stakeholders. The company recently won three awards at the 5th Indonesia DEI & ESG Awards (IDEAS) 2026, held by PR Indonesia in Jakarta.

Petrokimia Gresik earned a Silver Winner in the DEI Communication Program category, in the Empowering Employees with Diverse Skills subcategory, through the "EI Squad: From Diverse Talents to Collective Influence" program. Meanwhile, two Bronze Winners in the ESG Communication Program category, in the Social subcategory, were awarded through the programs "Growing Trust: Strategic Communication for Community Engagement and Social Impact" and "Aligned Inside, Stronger Outside: Strengthening Employee Relationships Through Integrated Internal Communication."

Petrokimia Gresik's President Director, Daconi Khotob, stated that these awards recognize the company's commitment to strategically positioning communications as a key component in building stakeholder trust and engagement.

"Petrokimia Gresik believes that communication is not just about conveying information, but also about creating space for participation, building trust, and creating impact. Therefore, we continue to build inclusive, adaptive, and relevant communications for both employees and the public," said Daconi.

One example of this inclusive communication approach is the EI Squad, an employee influencer program that involves employees from various functions, professions, ages, and backgrounds as ambassadors for the company's communications in the digital space.

Through this program, Petrokimia Gresik provides a space for employees to participate in corporate communications. EI Squad members are equipped with the skills to produce positive, educational, and inspiring content, while also conveying the company's values ​​and contributions to the public from a more authentic perspective.

"Every employee in the company has diverse experiences, expertise, and perspectives. Through the EI Squad, we manage this diversity into a shared strength to build more humane corporate communications that are closer to the public," explained Daconi.

The EI Squad has now developed into one of the company's strategic communications tools. In addition to increasing employee capacity and engagement, this program also expands the reach of information and supports the strengthening of the company's reputation through organic communication in the digital space. Over its development, the EI Squad has also become a benchmarking platform for various companies and a learning platform shared in various national-level communication and public relations forums.

Meanwhile, impactful communication is realized through an integrated strategy for building relationships with the community. Petrokimia Gresik utilizes communication as a means to listen to aspirations, build dialogue, and ensure the company's social and empowerment programs remain relevant to community needs.

"Trust is built through openness and consistently maintained relationships. We want communication to be a bridge that connects community needs with the company's ability to contribute and create mutual benefits," said Daconi.

Strengthening communication is also carried out internally. Through various integrated communication channels and programs, Petrokimia Gresik is building a shared understanding of employee business direction, corporate culture, and the ongoing transformation process.

According to Daconi, internal communication is not only aimed at ensuring information is conveyed effectively, but also at creating opportunities for participation, increasing engagement, and strengthening employee ownership of the company.

Daconi added that this success is the result of the collective work of all Petrokimia Gresik employees. Effective communication, he said, requires cross-functional collaboration and a company culture open to innovation and participation.

"We dedicate this award to all Petrokimia Gresik employees who have been part of the company's communication journey. Moving forward, we will continue to strengthen increasingly inclusive and impactful communication, not only to build the company's reputation but also to create value for employees, the community, and all stakeholders," Daconi concluded.

IDEAS is an awards event held by PR Indonesia to recognize strategic communication programs based on Diversity, Equity, and Inclusion (DEI) and Environmental, Social, and Governance (ESG). This competition recognizes communication practices that translate organizational commitments into programs and deliver tangible impacts for stakeholders.