INTEGRATING SMART FARMING AND SMART MARKETING, DIRECTOR OF FINANCE & GENERAL AFFAIRS OF PETROKIMIA GRESIK NAMED BEST CHIEF MARKETING OFFICER 2026

PT Petrokimia Gresik (Persero), an Agroindustrial Solutions company and member of the PT Pupuk Indonesia (Persero) holding, once again received appreciation for its business strategy innovations. The Director of Finance & General Affairs of Petrokimia Gresik, Adityo Wibowo, won the “Best Chief Marketing Officer 2026 in Delivering Customer Centric Growth through Innovative Marketing Strategies” award for being assessed as successful in driving growth through innovative and customer-oriented marketing strategies. The award was received directly by Adit (as Adityo Wibowo is familiarly called) at the Indonesia Best CMO Awards 2026 event in Jakarta, Monday (31/8/2026) evening.

Adit expressed appreciation for the award presented by WartaEkonomi.co.id Research and Consulting. According to him, this achievement could not be separated from the contributions of all Petrokimia Gresik Personnel in integrating smart farming and smart marketing as interconnected strategies to provide added value for farmers while driving company business growth.

“Smart farming is not just about technology usage on the field. More than that, we are building an agricultural ecosystem capable of delivering value to farmers while opening up growth opportunities for the company,” said Adit.

Through smart farming, Petrokimia Gresik assists farmers in increasing productivity and adopting more modern, precise, and efficient cultivation practices. The interactions and farmer needs identified through this assistance subsequently become a vital part of developing smart marketing, enabling the company to deliver increasingly relevant products and solutions to customers.

Adit explained that customer relationships can no longer be built solely through conventional sales approaches. The company needs to understand customer needs more deeply, then translate them into solutions that are accurate, easily accessible, and deliver a tangible impact.

“This approach simultaneously expands Petrokimia Gresik's market reach. The company has reached various regions across Indonesia and has begun developing new markets, including the urban farming segment,” he said.

One implementation of this strategy is PETROSPRING: Smart Precision Farming Service, a precision agriculture service integrating agronomic assistance with drone technology utilization. This program helps farmers apply fertilizer faster, more accurately, and more efficiently. Throughout the 2024 to 2026 period, PETROSPRING has covered 5,683 hectares of land, serving 458 customers, and involving 29 corporate partners.

Petrokimia Gresik also developed Pestani, a community-based marketing platform integrating product trial, farmer engagement, and commercial activation within a single measurable activation model. Through the mini demplot approach, farmers gain direct experience using products, proving results in the field, building community interactions, while opening up repeat purchase opportunities.

To date, Pestani has involved 982 farmers across 19 regions in Java Island for five commodities, namely melon, watermelon, cayenne pepper, potato, and shallot. This program has also formed 25 new farmer communities, achieving productivity increases of up to 18 percent.

According to Adit, these achievements demonstrate that marketing strategies must go hand in hand with value creation for customers. Therefore, Petrokimia Gresik will continue to strengthen data-, technology-, and market-needs-driven approaches to build sustainable customer relationships.

“Moving forward, we will continue to strengthen the integration of smart farming and smart marketing. The goal is not only to drive business growth, but also to ensure that the solutions we deliver truly provide benefits to farmers,” he emphasized.

The Indonesia Best CMO Awards 2026 is an appreciation event for marketing leaders assessed as capable of driving business growth through innovation and digital transformation. This award further reinforces Petrokimia Gresik's commitment to continuously integrating agricultural innovation and customer-centric marketing strategies as part of the company's business transformation and contribution to national agroindustrial advancement.