The Petrokimia Gresik Employees Cooperative (K3PG) read the demographic bonus that is happening in Indonesia today as an opportunity. Therefore K3PG through the Property Business Unit prepares housing with the target is for millennial. The units were built under the name Sun Flower Cluster (SFC), it is become the part of the Citra Sari Regency (CSR) housing complex in Jalan Raya Banjarsari, Cerme, Gresik city.
The Head of K3PG, Rohmad said that CSR was built on 21 hectares of land. In Phase I construction there will be 201 housing units of type 30, 38, 45, 70, and 120, and 28 units of shop houses. Whereas in phase II there were 486 housing units of various sizes and 1 shop house, including SFC 114 housing units of type 32 and type 65. Currently, SFC units have sold around 75 percent, and most of the buyers are young employees of Petrokimia Gresik.
K3PG also provides K-Mart Express and CSR food court facilities, which are officially opened at the same time with the SFC Grand Opening by PT Petrokimia Gresik (PG) President Director, Rahmad Pribadi (12/20/2019). In addition to optimizing the K3PG business unit, the provision of minimarkets and food court makes CSR facilities more complete
Director of PG, Rahmad Pribadi revealed, the need of housing for young people is very large. Petrokimia Gresik as an agro-industry solution company currently has more than 50 percent of its employees under the age of 30. Rahmad appreciated K3PG's move to read the opportunity well, which was to prepare a comfortable residential facility for millennials, as the development of the K3PG business unit. This business strategy is a leap of ideas in the midst of a disruptive era carried out by K3PG as part of Petrokimia Gresik.
"The buyers of the Sun Flower Cluster are dominated by millennial generation from Petrokimia Gresik. But this housing is not exclusive, so we hope that the general public who start a household, both from Gresik, Surabaya or Lamongan can make the Sun Flower Cluster as an alternative or residential choice, "said Rahmad Pribadi.
Millennial housing with a minimalist CSR and SFC design in the central of Gresik. The location is very strategic, close to government offices, Regional General Hospital (RSUD), bus terminals, Bunder toll gate, the largest mall in Gresik, and other public facilities. Hartono
